Smart Phone Mobile web site analysis

MCB Mobile Analysis focuses on the following:

• Content analysis
• Usability analysis
• User path analysis
• Competition analysis
• Target Technology analysis

At the completion of an analysis we provide you with a detailed electronic report with the results and the recommendations including a score card of performance.

Content analysis

We analyze content suitability for cross platform syndication and repurposing. Our focus is on areas where “content” can be separated from the style that is incorporated in your existing site. Of particular importance is determining the ability of your content to be targeted dynamically to different platforms.

Usability analysis

We evaluate how your content complies with Web Accessibility Initiative, an important concept for Smart Phone websites. Our focus will explore your site in the constraints of small screen devices and compare your performance to an analytical matrix of known issues such as speed of your website and data consumption over a mobile network.

Pathway analysis

Evaluating general navigation experience and documenting how real customers enter your website and how they move around the site, we develop recommendations for improving usability through more effective content location.

Competitor Analysis

MCB comparative matrix will show you how you stack up against your competitors and industry segment. We will explore with you what requirements you are lacking in the site. We will work with you to build upon your strengths and translate your unique needs into a plan your IT department can begin to act upon.

Technology Analysis

What is true about mobile browsing is that there are more and more new platforms and technologies emerging. Google Android, and rejuvenated Palm OS, Microsoft Mobile, and a multicast of other players mean that you need to know how to navigate what promises to be challenging times ahead for mobile website delivery. Not to mention the various challenges the phone carriers themselves have. We will deliver a plan to help guide you through the minefield choices and avoid potential mistakes. Our analysis will also expose you to options for exploiting technologies that are unique to mobile uses such as GPS locating, and built in cameras.

Executive report and recommendations

We provide reporting and recommendations formed from a comprehensive evaluation of the elements of content analysis, usability analysis, user path analysis, technology analysis and competition analysis.

Access to web site infrastructure and key personel.

10 business days

One study is based on six reports and an executive summary

Engagement requires a contract and retainer fee